Brand & Marketing Guidelines

TCU’s brand is one of its most valuable assets. Every website, publication, advertisement, social media post and graphic contributes to how the university is perceived by prospective students, families, alumni and the broader community.

To help maintain a clear and consistent identity, the Division of Marketing & Communication provides a set of guidelines for using TCU’s brand, creating marketing materials and coordinating communications across the university.

These guidelines are designed to help colleges, departments and other campus partners represent TCU clearly, professionally and consistently—while making it easier to access approved resources and creative support when needed.

The resources below provide guidance on key aspects of representing TCU—from using official logos to developing creative materials and planning advertising.

• Logos & Marks – Guidelines for using the university’s official logos, wordmarks and visual identity system
• Advertising – Recommendations for planning and placing advertising that aligns with TCU’s brand and institutional priorities
• Creative – Guidance on developing creative materials, requesting support and accessing approved brand resources