Web Standards

Getting Started

Digital content must adhere to University standards and be accurately reflected across all platforms. The Office of Website Management functions as TCU’s in-house consultant for Website development and emerging technology projects. The team is responsible for strengthening TCU’s online presence and brand identity, and manages website hosting, domain names, accessibility, legal and compliance requirements.

TCU websites and pages are built within WordPress, the University’s official content management system, and utilize a parent-child theme strategy, where standardized headers and footers (parent themes) are complemented by a fully customizable center (child theme) space.

The Web components are built on a solid HTML foundation to ensure a functional user interface across all browsers. Newer browsers will render the most robust user experience, but critical information is accessible on any browser, even if JavaScript fails.

Browser support

The standards are responsive on all newer browsers through progressive enhancement, but officially support Internet Explorer 11 and up, and the latest versions of Chrome, Firefox and Safari.

Web Visual Guide

While many programs maintain unique brand identities, this guide offers a single visual style, which can be applied to a broad range of university digital platforms. The web visual guide offers a clean, modern design that meets high standards of visual accessibility, while promoting a sense of credibility, trust and warmth.

The color palette and typography provide consistency and flexibility to meet a range of layout needs—from polished marketing pages to content-heavy digital services. The palette’s purple, Horned Frog grey and black can be applied generously or sparingly to create a distinctly TCU design with adaptability.

You may need to customize this web visual guide, but we encourage you to incorporate as much consistency in look, feel and usability as possible. We strongly recommend you use the TCU Styleguide when writing language for TCU.

Web Visual Files