Web Visual Guide for Developers

The web visual guide is a collection of elements that creates a cohesive package—colors, typography, graphics, photography and tone of voice combine to communicate a strong and clear image that positions the University as a world-class institution.

The elements reflect a university that’s whole is greater than the sum of its parts, and while there are many different audiences—a host of schools/colleges and departments—the guidelines outlined here create a common user experience and ensure that TCU is recognizable to all.



TCU’s logo represents the University at the highest level and is vitally important to our brand. It is a signature and the identifying mark by which we are recognized and should be the most consistent component in our communications.

In order to maintain this consistency, TCU utilizes a common header and footer on all websites. Only contact information may be altered in these areas. The customizable areas to reflect the style and personality of each school/college or department may be expressed through a variety design patterns for use between the header and footer.


Web Visual Files