The Style Guide provides an A-Z guide to issues such as capitalization, abbreviation, punctuation, spelling, numerals and other questions of language usage for TCU and its entities. A complement to brand standards, the Style Guide clarifies writing components to build credibility within publications, demonstrate a commitment to high-quality and professional communications, and to enhance our audiences’ understanding of TCU. It provides the foundation upon which to base writing decisions.
For issues not addressed in the Style Guide, please consult the Associated Press Stylebook and follow those parameters.
History of TCU
Founded as AddRan Male and Female College,
Thorp Spring, 1873-1895 (Thorp has no ‘e’, Spring no final ‘s’).
Moved to Waco in 1895. Waco facility burned in 1910,
and TCU then moved to Fort Worth.
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AddRan Male and Female College, 1873-1889
Add-Ran Christian University, 1889-1902
Texas Christian University, 1902-present
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Be sure that any facts you use correspond with the current and official ‘About TCU’ brochure.
Information is available online at “TCU At a Glance” at http://www.tcu.edu/at-a-glance.asp.
- Official fall 2014–2015 enrollment of 10,033: 8,647 undergraduates; 1,386 graduate students
- Student/faculty ratio is about 13:1.
- Freshman-to-sophomore retention rate of 90 percent.
- 85,000 living alumni
- Campus size: 277 acres
- About 75 percent of TCU students (graduate and undergraduate) benefit from financial aid.
- International students come to TCU from more than 85 countries. Undergraduate international student enrollment in fall 2014 was more than 400.
- The Class of 2018 was selected from more than 17,000 applicants.
The TCU endowment comprises the long-term investment assets of the University. These assets are strategically invested by the chief investment officer and his staff under the direction of the Investment Committee of the Board of Trustees. Total investments as of May 31, 2014, were about $1.4 billion. The TCU endowment is ranked 61st among the top college and university endowments in the United States. In Fiscal Year 2014, endowment income provided for 10 percent of the University’s operating expenses.
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AddRan College of Liberal Arts
Bob Schieffer College of Communication (no ‘s’)
College of Education
College of Fine Arts
College of Science & Engineering
Harris College of Nursing & Health Sciences
Neeley School of Business
John V. Roach Honors College
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Advisory Boards and Councils
Board of Trustees
Brite Divinity School Board of Trustees
Chancellor’s Advisory Council
Clark Society Board
Frog Club Board
TCU Leadership Center Board of Partners
National Alumni Board
TCU Parents Council
Quing Club Board of Directors
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alumnus (singular male)
alumni (plural male or plural male and female)
alumna (singular female)
alumnae (plural female only)
Dee J. Kelly Alumni & Visitors Center
(Use ampersand not and. There are only two correct ways to refer to the center: by its full name or “the Kelly Center.”)
FrogFest (Homecoming celebration for alumni, parents and TCU friends)
froglinks.com (online social networking community for alumni)
lifetime dues membership (one-time gift: $600 for a couple; $500 individual, $400 first year after graduation
National Alumni Board
TCU Alumni Association
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Alumni Association Chapters
Parents and friends are invited to all chapter events.
- Frog Families: Alumni and their little Frogs connect for fun-filled and educational experiences.
- Frog Fans: Sports fans connect for game-watching parties, coaches’ events and to display
their purple pride
- Lifelong Learning: Frogs connect to learn more about the arts, debate hot topics and attend
- TCU Business Network: Professional Frogs and friends in the business community connect for
networking, speakers and programs tailored by TCU
- Volunteer Frogs: Frogs who want to make a difference in the world connect for service and involvement in the community
- Young Alumni: Graduates from the past 10 years connect for cultural, educational and social events
Fort Worth Chapter:
- Frog Families
- Frog Fans
- Lifelong Learning
- Premier Frogs: A dynamic group designed to help alumni in their 30s and 40s stay connected to the
- TCU Alumni Career Network: Connecting leadership and career opportunities for students, parents, alumni and friends
- Volunteer Frogs
- Young Alumni
- Froggie Moms: Moms and relatives of current and former students, as well as female alumnae, connect to support the University and maximize their students’ experiences.
- Frog Families
- Frog Fans
- Lifelong Learning
- TCU Business Network
- Volunteer Frogs
- Young Alumni
Kansas City Chapter
Los Angeles Chapter
San Antonio Chapter
San Diego Chapter
St. Louis Chapter
Tri-State Area Chapter
(New York, New Jersey, Connecticut)
Washington Metro Chapter
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Official Special Interest Groups
Black Alumni Alliance (BAA)
Golden Frogs: A program designed especially for Horned Frog alumni who attended TCU during the early ’60s, as well as the preceding decades.
Hispanic Alumni Association (HAA)
Quinq Club [pronounced “Quink”]: Organization for alumni who graduated, or whose preferred class graduated, 50 or more years ago (can be a non-degreed alum).
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(Formerly known as Alumni Awards. Not all awards are given annually.)
Alumni Service Award
Distinguished Alumni Award
Distinguished Student Award
Honorary Alumni Award
Outstanding Young Professional Award
Royal Purple Award
Valuable Alumni Award
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Amon G. Carter Stadium – Use full name with middle initial unless simply calling it “the stadium.”
Never use “Carter Stadium.”
Athletics Media Relations
Bleacher Creatures – children who run out on the field before a game with the team.
Champions Club, Founders Club, etc.
Coach Gary Patterson – head football coach Gary Patterson (When full description is used, do not capitalize, even though it comes before the name.
Director of Intercollegiate Athletics Chris Del Conte (per Chancellor)
Fast Break Club
Founders Plaza (Amon G. Carter Stadium)
Horned Frog – official mascot (space between words). Refer to all TCU athletic teams as Horned Frogs; Frogs on second reference.
SuperFrog – mascot’s nickname (no space between words).
TCU Equestrian team
TCU Frog Club…Scholarships for Champions
TCU Lettermen’s Association – Use whole name on first reference. On later reference use “Lettermen’s Association.”
TCU Lettermen’s Hall of Fame
the TCU Frog Club – Use whole name on first reference. Don’t capitalize the “T” in “the.” On later reference use “the Frog Club.” Also see Gift Clubs for giving levels.
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Big 12 Conference
Big 12 Conference – Not “Big XII” or “Big Twelve” (TCU moved to this conference in July 2012.)
Big 12 Championships
Big 12 events should only be referred to as championships, not tournaments. Championship is always singular unless referring to combined men’s and women’s championships (cross country, swimming, tennis, etc.), which are two events at the same site. For example:
Big 12 Cross Country Championships
Big 12 Soccer Championship
Phillips 66 Big 12 Men’s Basketball Championship
Big 12 Tennis Championships
All-Big 12 Teams
All-conference honors are awarded for all league sports.
All-league honorees will be identified as follows:
All-Big 12 First Team (not First Team All-Big 12)
Big 12 All-Tournament Team
Academic All-Big 12 Team
Major awards are capitalized (Big 12 Player of the Year, Big 12 Rookie of the Year)
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Use formal name of campus facilities with uppercase in formal communication.
Official names can be found at www.maps.tcu.edu.
On second reference, if the proper name is used, drop the first and middle name/initial and retain uppercase: Wright Admission Center.
When the proper name is not used on second reference, lower case: admission center.
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Union; University Union (always capitalize)
(BLUU is acceptable for internal, on-campus use)
Campus Commons always use this way. Do not shorten name or lowercase.
Collegiate Beaux Arts (architectural style of most TCU buildings)
Facilities Master Plan
Square Footage of TCU Facilities
A listing of the square footage of all major TCU facilities can be found in the fall Fact Book produced each year by the Office of Institutional Research. Fact Book information also can be found at http://ir.tcu.edu.
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The Christian Church (Disciples of Christ)
The Christian Church (Disciples of Christ) is a Protestant community that began in the United States two centuries ago. Coming largely from Presbyterian parentage, Disciples bear many similarities to the faith and practice of traditional Christian communities. Distinctive characteristics of Disciples include believer’s baptism, weekly communion and a commitment to unity of all Christians and to the dialogue between faith and reason. A reforming impulse leads to ongoing re-examination of personal faith commitments. Disciples are profoundly committed to social justice and to honoring the dignity of all persons, as well as to constructive dialogue across all faith communities and traditions.
Texas Christian University is the largest of 14 colleges and universities associated with the Christian Church (Disciples of Christ), a denomination committed to demonstrating true community, deep Christian spirituality and a passion for justice. With the full support of the Disciples, TCU is committed to the highest standards of scholarship, affording students the rigorous challenges that make higher education worthwhile. Reflection on questions of meaning and value is crucial to genuine learning. TCU’s covenant with the Christian Church (Disciples of Christ) supports an approach to education that brings together faith, reason and intellectual curiosity. [Note: TCU is associated with, not governed by, the Christian Church (Disciples of Christ).]
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College of Fine Arts
Bass Performance Hall
DanceTCU – one word with “Dance” italicized
Department of Interior Design & Fashion Merchandising
distinguished guest artist
distinguished guest professor
Faculty and Friends Chamber Music Series
Germán Gutiérrez [pronounced Hair-MAHN GOO-tee-AIR-ez]
Latin American Music Festival
PianoTexas International Academy & Festival
(formerly the TCU/Cliburn Piano Institute)
There is no space between Piano and Texas.
School of Art
(formerly the Department of Art and Art History)
School for Classical & Contemporary Dance
(formerly the Department of Ballet and Modern Dance)
School of Music
Tamás Ungár [pronounced Tah MAHSH OONG Gar]
TCU Concert Chorale
TCU Jazz Ensemble
TCU Jazz Festival
TCU Marching Band
TCU Steel Drum Band
TCU Symphony Orchestra
The Art Galleries at TCU
Moudy Gallery (in J.M. Moudy Building North)
Fort Worth Contemporary Arts gallery (2900 W. Berry Street)
the Van Cliburn International Piano Competition
the Van Cliburn International Piano Competition Archives
Theatre TCU – theatre, theater – if it pertains to TCU, use theatre, for example: Jerita Foley Buschman Theatre, Department of Theatre, theatre major
Trinity Shakespeare Festival at TCU (began June 2009)
The Chancellor’s Council on Diversity established the Community Scholars Program in 1999. Since the first class enrolled in 2000, more than 200 Community Scholars have enriched the TCU community. TCU has helped to make college a reality for top students who attend 11 under-represented public high schools across the metroplex.
The University has Community Scholars partnerships with a number of DFW area high schools, including Diamond Hill Jarvis, Dunbar, North Side, O.D. Wyatt, Polytechnic, Trimble Tech and South Hills; DeSoto High School; Sam Houston in Arlington; and Lincoln and Carter in Dallas.
This list offers some examples of common degrees:
Bachelor of Arts or BA
Bachelor of Science or BS
bachelor’s degree or baccalaureate degree
Ed.D. in Educational Leadership
J.D. (Doctor of Jurisprudence)
Master of Arts or MA
Master of Science or MS
Master of Business Administration or MBA
Master of Divinity or M.Div.
MBA/Ed.D. in Educational Leadership M.D.
Doctor of Philosophy or Ph.D.
Doctor of Nursing Practice (DNP)
Doctor of Ministry or D.Min.
Doctor of Education or Ed.D.
Financial Aid and Scholarships
About 75 percent of TCU students benefit from financial aid.
Official Names of Scholarships
A list of most of the endowed scholarships can be found in the TCU catalog. If the scholarship you are looking for is not in the list, contact Samantha Suttle in Donor Relations, firstname.lastname@example.org, for the official name. To get to the list, go to
Official Names of Chairs and Professorships
A list of chairs and professorships can be found in the TCU catalog. To get to the list, go to
Follow these rules regarding “fiscal year” in all written reports and documents:
Use either: FY2012 (No space between the “Y” and the “2”) or Fiscal Year 2012
Do NOT use:
The Campaign for TCU, the University’s 7-year campaign, raised $434.1 million to create a world-class, values-centered university experience for TCU students. When it concluded May 31, 2012, the campaign had surpassed its original goal by $184 million.
50th Class Gift
fund raiser (Note: Your computer spellchecker will indicate that this is one word, but we use two.)
fund raising (verb)
fund-raising event (adjective)
kickoff (Do not use in reference to the campaign.)
needs — When writing/discussing the campaign, please remember that the University doesn’t HAVE needs, it MEETS needs. Use words like “opportunities” and “priorities.”
Senior Class Legacy
TCU Calling All Frogs Phonathon
TCU Class Gift
The Office of Annual Giving
the Faculty/Staff Annual Campaign
the Addison & Randolph Clark Society (the Clark Society on later reference)
(See Gift Clubs for giving levels)
TCU Clark Society: Leadership Donors Investing In TCU’s Future
Use in every article referencing Clark Society: “The Addison & Randolph Clark Society recognizes students, alumni, parents and friends who annually strengthen TCU with leadership-level investments. Clark Society members have a resounding and continuous impact across the entire campus, leading an effort to elevate the University through philanthropy. Annual gifts of $1,000 or more can be designated toward any program a donor wishes to support. For more information about the Clark Society, please visit www.clarksociety.tcu.edu, call the Donor Relations Office at 817-257-7806 or email us at email@example.com. Gifts may be sent to University Advancement, TCU Box 297044, Fort Worth, Texas 76129. They also may be made by calling 817-257-7800 or online at makeagift.tcu.edu.”
the Clark Society Board
the Junior Clark Society
tagline: TCU Junior Clark Society: Giving Forward
Clark Society Scholars
Clark Society Endowed Scholarship
(Note: when referring to the Clark Society, do not use terms such as elite and prestigious. Use terms such as inclusive and fun. Emphasize support of our students as opposed to support of the institution. The Clark Society Board has specifically requested this change.)
Office of Gift Planning (not Planned Giving)
The B.M. & Frances Britain Society recognizes the many generous alumni and friends who have included TCU and/or Brite Divinity School in their estate plans. (On later reference use “the Britain Society.”)
the TCU Frog Club
tagline: Scholarships for Champions
Use whole name on first reference. Don’t capitalize the “T” in “the.” On later reference use “the Frog Club.”
Mary Wright Admission Center (Please note, the admission center was named for Mary Wright in recognition of multiple generous gifts to TCU by Bob and Mary Wright. Their gift did not “fund,” “underwrite” or “make possible” the admission center. This also applies to Marlene Moss Hays Hall, Marion Hall, and Pamela and Edward Clark Hall.)
General Writing Information
affect, effect – Affect, as a verb, means to influence: The game will affect the standings. Affect, as a noun, is best avoided. It occasionally is used in psychology to describe an emotion, but there is no need for it in everyday language. Effect, as a verb, means to cause: He will effect many changes in the company. Effect, as a noun, means result: The effect was overwhelming.
all right (never alright)
American Council on Education (when abbreviated as ACE, say each letter, not the word “ace.”)
ampersand (&): Use the ampersand (&) if it is a formal part of the title or name.
barbecue (not barbeque or Bar-B-Q)
Berry Street Initiative
campuswide (words created with the suffix “wide” are written as one word with no hyphen)
can/may: “Can” denotes ability. “May” denotes possibility and permission.
capitalization: Capitalize sparingly; lowercase academic subjects/majors and minors unless they are proper nouns (mathematics, French). Capitalize the formal, full names of centers, bureaus, institutes, schools, colleges, departments, administrative offices, boards and committees; lowercase informal usages. Examples: Center for Cultural Analysis (formal), cultural analysis center (informal); Office of Residential Services (formal); residential services (informal); Graphic Design Program (formal), graphic design (informal).
CFA (Chartered Financial Analyst)
chair, chairman, chairwoman – use the preferred position title or the individual’s preference.
check in (verb), check-in (noun, adjective)
comma in a series: Do not use a comma before the word “and” in a series.
complement/compliment – Complement denotes completeness or the process of supplementing something. Compliment denotes praise or the expression of courtesy.
continual/continuous – Continual means steady repetition, over and over again. Continuous means uninterrupted, steady, unbroken.
course titles: Capitalize the proper name of a course to denote a course of study.
emerita (feminine singular), emeritus (masculine singular), emeriti (masculine plural),
emeritae (feminine plural)
ensure, insure –Insure means to establish a contract for insurance of some type; ensure means to guarantee.
entitled, titled – Entitled means one has the right to do or to have something. Use titled to introduce the name of a publication, musical composition, seminar, etc.
fewer, less – In general, use fewer for individual items, less for bulk or quantity: I had less than $50 in my pocket; however, I had fewer than 50 one-dollar bills in my pocket.
Fort Worth, not “Ft. Worth”
Fort Worth Star-Telegram (the Fort Worth Star-Telegram [“the” is not italicized])
forward not forwards, toward not towards, upward not upwards
health care (two words)
intramural (competitive units within a single community or institution)
intermural (competitive teams from different universities)
kickoff (one word if adjective or noun, avoid in reference to campaign events)
kick off (two words if verb)
lectern, podium, pulpit, rostrum (A speaker stands behind a lectern, on a podium or rostrum, or in the pulpit.)
me, myself and I
Incorrect: The staff and myself thank you for your contribution.
Correct: The staff and I thank you for your contribution.
Incorrect: Deliver the equipment to my partner or myself.
Correct: Deliver the equipment to my partner or me.
Metroplex (capitalize when referring to Dallas-Fort Worth metroplex)
Modern Art Museum of Fort Worth
more than/over – acceptable in all uses to indicate greater numerical value
National Cowgirl Museum & Hall of Fame
The New York Times
noon, midnight – Use without numeral “12” before. To avoid confusion, do NOT use 12 a.m. or 12 p.m. in reference to either noon or midnight.
possessive pronouns versus contractions: The possessive forms of personal pronouns are my, mine, our, ours, your, yours, his, her, hers, its, their, theirs. None of them takes an apostrophe. Nor does the possessive form of who (whose). Please note the difference between its (the possessive of it) and it’s (“it is”); your (the possessive of you) and you’re (“you are”); whose (the possessive of who) and who’s (“who is”); and their (the possessive of they), there (“in that place” or “in that way”), and they’re (“they are”).
principal, principle – principal is a noun and adjective meaning someone or something first in rank, authority, importance or degree. It can also refer to an original monetary sum invested or lent, such as endowment principal. Principle is a noun that means a fundamental truth, law, doctrine or motivating force.
ratios – use figures and hyphens: a 2-1 ratio
Southwestern Exposition and Livestock Show (and not &)
startup (noun and adjective) – used to describe a new business venture
state-of-the-art – state names should be spelled out
stationary is to stand still; stationery is paper
temperatures – use figures for all except zero. Use a word, not a minus sign, to indicate temperatures below zero.
Texas and Southwestern Cattle Raisers Association (and not &)
The Wall Street Journal
under way (two words unless referring to a ship launching)
United States or U.S. (always use periods)
Washington, D.C., not Washington, DC
Clark Society Membership Levels
Lifetime Giving Recognition
Visionary: Cumulative gifts of $25 million or greater
Pillar: Cumulative gifts of $10 million to $24,999,999
Founder: Cumulative gifts of $1 million to $9,999,999
Benefactor: Cumulative gifts of $500,000 to $999,999
Sustainer: Cumulative gifts of $250,000 to $499,999
Centurion: Cumulative gifts of $100,000 to $249,999
Patron: Cumulative gifts of $50,000 to $99,999
Annual Giving Recognition
Chancellor’s Council: Annual gifts of $10,000 or greater
Dean’s Council: Annual gifts of $5,000 to $9,999
Director: Annual gifts of $2,500-$4,999
Member: Annual gifts of $1,000 to $2,499
Junior Clark Annual Giving Levels
Calendar year of graduation: An annual gift of $50 or greater
Years 1-3 after graduation: An annual gift of $100 or greater
Years 4-6 after graduation: An annual gift of $300 or greater
Years 7-9 after graduation: An annual gift of $500 or greater
Patrick Beckham ’59 (no comma before or after year)
Floppy and Genevieve Blackmon ’43 ’44 (when both are graduates)
Jim ’57 and Eloise Holder (husband only is graduate)
Jim and Eloise Holder ’57 (wife only is graduate)
When two initials are used in a name, do not separate with a space. Example: J.M. Moudy.
Center for International Studies: TCU Abroad
The Center for International Studies: TCU Abroad provides more than 150 study abroad programs in 45 countries.
Study abroad programs supported by the Center for International Studies must be at least two weeks in length, provide TCU academic credit and meet rigorous standards for cultural learning, academic integrity, and health and safety. Program types include:
TCU in London, Florence & Seville: semester- or academic year-long programs directly enrolling TCU students at local universities in these cities.
TCU faculty-led summer programs: 2-5 week-long programs taught and directed by TCU faculty.
TCU Partner & Prestigious Programs: select, high-quality semester-long, year-long and summer programs operated by third-party providers, such as International Education of Students (IES) and Council on International Educational Exchange (CIEE), and carefully vetted by the Center for International Studies.
Certificate in International Studies is a certification added to the TCU degree that incorporates coursework, skill-building programs and interaction with international communities.
Junior, Senior and III
William D. Smith Jr.
William D. Jr., and Helen Smith (when wife is included)
William D. Smith III (no comma needed)
Neeley School of Business
Use the Neeley School of Business at TCU for all formal communications, first mention. Use “Neeley School” or “Neeley” on subsequent references. Only use M.J. Neeley School of Business when referencing the history of the school.
Tagline: It’s More Than Business. It’s Personal.®
Neeley’s distinctive attributes: Personal. Connected. Real.
Alcon Career Center (named space for Career Services at the Neeley School)
BNSF Neeley Leadership Program
BNSF Railway Endowed Professor of Leadership
Bob Bolen Civic Leadership Award
C-Level Confidential (MBA event with a CEO)
Charles F. and Alann P. Bedford Professor of International Business
C.R. Williams Professor of Financial Services
Davis Family Entrepreneur-in-Residence
Duncan Faculty Fellowship
Dyess Lectureship in Marketing
Educational Investment Fund (EIF)
Eunice and James L. West Chair in Supply Chain Management
Eunice and James L. West Chair in Marketing
Graduate Career Service Center (GCSC)
International Board of Visitors (IBOV)
Investment Strategies Conference
John V. Roach Dean of the Neeley School of Business at TCU
J. Vaughn and Evelyne H. Wilson Professor in Business (2)
J. Vaughn and Evelyne H. Wilson Chair (Business)
Kleinheinz Family Foundation Endowed Chair in International Finance and Investments
Luther Henderson Chair of Strategic Management and Leadership
Luther King Capital Management Center for Financial Studies (LKCM Center for Financial Studies on subsequent references)
MBA/MS Invitational Supply Chain Case Competition
M.J. Neeley Professor of Management
M.J. Neeley Professor of Accounting
Neeley Academic Advising Center
Neeley Alumni Business of the Year
Neeley Alumni Professor of the Year
Neeley & Associates MBA Consulting (MBA consulting projects)
Neeley Entrepreneurship Center
• Bill Shaddock Venture Capital Fund
• Coleman/TCU Faculty Fellows in Entrepreneurship
• Entrepreneurship Club at TCU (formerly TCU Collegiate Entrepreneurship Club or TCU CEO)
• Jane and Pat Bolin Innovation Forum
• Richards Barrentine Values and Ventures® Competition
Neeley Academic Advising Center
Neeley Alumni Executive Board
Neeley Premium Credentials™
Neeley Professional Development Center
Neeley Student Success Services
O. Homer Erekson, John V. Roach Dean of the Neeley School of Business at TCU
PepsiCo MBA Invitational Business Case Competition
Professional Program in Accounting (PPA)
Robert and Edith Schumacher Executive Faculty Fellow in Innovation and Technology
Robert and Edith Schumacher Faculty Fellow in Entrepreneurship
Robert and Maria Lowden Chair of Finance
Stan Block Endowed Chair in Finance
Center for Supply Chain Innovation
Tandy Center for Executive Leadership
Tandy Executive Speaker Series
TCU Business Breakfast of <CITY NAME>
TCU High School Investor Challenge
TCU Neeley Executive Education
Theodore and Beulah Beasley Faculty Fellowship (3)
William M. Dickey Entrepreneur-in-Residence
Women to the Power of 10
Bachelor of Business Administration (BBA)
Executive MBA (EMBA)(weekends)
Full-time MBA (MBA)
Full-time Accelerated MBA
Health Care MBA
Master of Science in Supply Chain Management (MS SCM)
Professional MBA (PMBA) (evenings)
Professional Accelerated MBA
Educational Leadership Program (MBA/Ed.D. dual degree)
Master of Accounting (MAc)
ages – use figures for people and animals but not for inanimates: The boy is 13 years old; the law is
twelve years old. Use hyphens for ages expressed as adjectives before a noun or as substitutes for a noun: A 10-year-old girl, but the girl is 10 years old. The party is for 4-year-olds. The man is in his 40s (no apostrophe).
grade, grader – hyphenate in combining forms: a third-grade pupil, a 12th-grade student, second-grader, 10th-grader.
No. 1 – as in “We’re No.1” or “The school was rated No.1.”)
numbers – spell out a number at the beginning of a sentence, with one exception: a numeral that identifies a calendar year: 1968 marked a turning point in the Vietnam War. Spell out whole numbers below 10.
Use figures for 10 and above:
They had 10 dogs and four cats. When large numbers must be spelled out, use a hyphen to connect a word ending in “y” to another word; do NOT use commas between other separate words that are part of one number: twenty, twenty-one, one hundred forty-five.
numerals – spell out one through nine and first through ninth, use numerals for 10 and 10th and above. For more details, see the AP Stylebook. Use figures for dimensions, percentages, ages, distances, computer storage capacity.
percent – write out “percent” instead of using % sign, and use a figure instead of spelling out (3 percent).
Outside Business Names and Titles
Use what the company uses. Check website and spell out or abbreviate accordingly.
Corporation or Corp.
Company or Co.
Check for commas between names and whether to use & or and.
Inc. (Use comma before and after in a sentence, i.e. Talbot, Inc., founded in 1899.)
Chancellor’s Scholar Program
Community Scholars (Also see Community Scholars separate listing.)
J.W. Fulbright Student Program
Gates Cambridge Scholarship
Gates Millennium Scholar
Harry S. Truman Scholarship
middle income scholarships (no hyphen)
A list of most of the endowed scholarships can be found in the TCU catalog at http://www.catalog.tcu.edu/current_year/undergraduate/1499.htm. If the scholarship you are looking for is not in the list, contact Samantha Suttle in Donor Relations, firstname.lastname@example.org, for the official name.
fall (seasons not capitalized)
Sept. 23-24, 2011 (not 23 and 24). Abbreviate months when dates follow, except for March, April, May, June and July.
Sept. 3 (not September 3rd)
fall 2011 (no comma)
July 2011 (no day, no comma)
May 12, 2011 (day, comma — if the full date is used in a sentence, use a comma after the year
1990s (no apostrophe)
Spaces after Periods
Use one space after periods at the ends of sentences in printed publications. Do not use two spaces after periods in initials or following titles such as Mr., Mrs., Ms., Dr. and Rev.)
Use Texas Christian University on first mention in a communication from the Chancellor or on formal occasions. However, in articles in publications and in informal letters, we generally use TCU on first reference.
TCU (no periods)
the University (Use capital letter only when TCU can replace the University. Do not capitalize the “t” in the. Example: Do not capitalize University in a sentence such as: “This university is unique.” One wouldn’t say: “This TCU is unique.”)
Schools and Colleges
On first reference, use the full, formal name of the school/college. Examples: AddRan College of Liberal Arts, Bob Schieffer College of Communication, College of Education, College of Fine Arts, Harris College of Nursing & Health Sciences, Neeley School of Business, John V. Roach Honors College, College of Science & Engineering. On second reference, the use of school or college (both lowercase) is acceptable.
Department of Mathematics
the mathematics department
Advise TX College Advising Corps – under the Center for Urban Education; aims to increase the number of low-income, first-generation and underrepresented Texas students entering and completing post-secondary education.
Robert D. Alexander Lectureship in the Liberal Arts
Andrews Institute of Mathematics & Science Education – established to provide an environment for
innovation and change in mathematics and science education through creative research, community
partnerships and professional development.
Applied Projects Partnership Program (Institute for Environmental Studies)
Associate Provost for Research and Dean of Graduate Studies & University Programs (Bonnie Melhart)
BNSF Career Center – named space of Career Services and located in Jarvis Hall. Center is named after
Burlington Northern Santa Fe Corporation, but use BNSF when referring to it.
boardroom – one word
Paul F. Boller, Jr., Symposium on the American Presidency – every other year, began in November 2009
T.J. Brown & C.A. Lupton Foundation (first reference); Brown-Lupton Foundation (second reference)
Center for Professional Development – formerly career services
Center for Public Education
Center for Community Involvement & Service-Learning
Center for Evidence Based Practice and Research – a collaborating center of the Joanna Briggs Institute
Center of Oncology Education (Harris College)
Center for Strategic and International Studies (CSIS), Washington, D.C. TCU’s Bob Schieffer College of Communication co-sponsors a series of monthly dialogues with CSIS featuring top public policy experts, government officials, leading scholars and prominent journalists.
Center for Texas Studies (AddRan College)
Chancellor’s Award for Distinguished Achievement as a Creative Teacher and Scholar
chairholder – one word
Chancellor’s Staff Award for Outstanding Service
Clark Society (See Fundraising)
Convergence Center (School of Journalism)
Core Curriculum (See TCU Core Curriculum)
The Commission on the Future of TCU – italicize complete name; do not italicize when using the Commission on later reference (See Vision in Action).
cum laude – with distinction.
Daryl D. Schmidt Lectureship on Religion in Public Life – held every other year, began Oct. 2009.
Davies School of Communication Sciences & Disorders (Harris College)
Department of Criminal Justice – formerly part of Sociology, Criminal Justice and Anthropology.
Department of Interior Design and Merchandising – formerly the Department of Design, Merchandising & Textiles.
Department of Film, Television and Digital Media (FTDM) – formerly Department of Radio-TV-Film.
Department of Modern Language Studies – formerly the Department of Modern Languages & Literatures.
Department of Sociology and Anthropology
Department of Spanish and Hispanic Studies
Disciplina Est Facultas can be translated both as “Learning Is Power” and “Education Is Opportunity.” (Both translations fall under the TCU trademark.)
Division of Strategic Communication (School of Journalism) – formerly Advertising/Public Relations
dormitory – don’t use. Use residence hall instead.
TCU Energy Institute
Facilities Master Plan
Michael R. Ferrari Award for Distinguished Service and Leadership
The Festival of Student Scholarship and Creativity – campuswide event that is held in conjunction with Honors Week. Each college/school at TCU participates by hosting a showcase event or forum for their students’ work.
first-year students or freshmen
Fogelson Honors Forum
Fort Worth-TCU Symphonic Choir
founders of TCU – Addison and Randolph Clark; only Addison was president of AddRan or TCU.
Frog Club (See Fundraising)
froglinks.com – online social networking community for alumni and TCU friends.
FY2012, Fiscal Year 2012
Gates of Chai Lectureship in Contemporary Judaism
GPA – always use the abbreviation when referring to grade point average.
Green Honors Chair
Gwendolyn P. Tandy Memorial Film Library
High School Journalism Workshop
Image magazine – student-run publication
Information Technology – formerly Technology Resources
Institute of Behavioral Research (IBR)
Institute for Critical and Creative Expression (AddRan College)
Institute for Environmental Studies (Science & Engineering)
Institute for Urban Living and Innovation (AddRan College)
International Student Teaching Program (College of Education program under the European Teacher Education Network of Colleges and Universities that facilitates the exchange of TCU education students through different colleges and universities in Europe each semester.)
Jerry W. Allen Engineering Scholars
Jim Wright Symposium
John V. Roach Honors College (Honors College on second reference)
J. Vaughn and Evelyne H. Wilson Honors Fellow
J. Vaughn and Evelyne H. Wilson Professorship in the Honors College
KinderFrogs School – laboratory school for students aged 18 months to 6 years with Down syndrome and other developmental delays. Do not capitalize “s” in syndrome.
Leap Frog for KinderFrogs fundraising event.
magna cum laude – with great distinction.
Master of Environmental Management – joint offering of Neeley School and College of Science & Engineering.
Dorothy Garrett Martin Delta Gamma Memorial Lecture in Values and Ethics
Mercer Presentation Showcase
Mary Couts Burnett Library: Information Commons, Technology Resources (Help Desk).
The library’s Special Collections department comprises the Speaker Jim Wright Collection, the Amon G. Carter Collection, the Van Cliburn International Piano Competition Archive, the William Luther Lewis Collection, the Pate-Newcomer Luxembourg Collection, the TCU Archives and Historical Collection, and the TCU Photo Archives, including the Linda Kaye Collection.
Miller Speech and Hearing Clinic
Model UN Program
Oscar E. Monnig Meteorite Gallery, the Monnig Meteorite Gallery
Moore Symposium (AddRan College)
The Morris Foundation Academic Wing – part of Starpoint School/KinderFrogs facility. “The” is always capitalized.
Alice Neeley Special Education Research and Service Institute – established to provide an environment for innovation and change in special education through exemplary teaching, creative research, creative outreach and professional development.
Neighborhood News (e-newsletter)
New Media Writing Studio (AddRan College)
Office of Admission (no final “s”)
Pat Schieffer, not Patricia Penrose Schieffer or Patricia Schieffer
Petroleum Land Practices Certificate program (Energy Institute)
Pre-Health Professions Program for prospective doctors, dentists and veterinarians
Program in Jewish Studies at TCU and Brite Divinity School
Quality Enhancement Programs (QEP)
Radio/TV/Film (now called Department of Film, Television and Digital Media)
Ranch Management Program
Regional Spelling Bee – the College of Education hosts the Scripps Regional Spelling Bee for North Texas’ brightest spellers.
Research Apprentices Program (RAP) (physics department)
School of Art
School of Geology, Energy & the Environment
School of Journalism
School of Nurse Anesthesia
School of Strategic Communication
SERC (Science & Engineering Research Center)
Sponsored Programs – formerly Sponsored Research.
Sports Broadcasting major in Film, Television and Digital Media department
Starpoint School – laboratory school for students aged 6 to 12 years with learning differences.
SRS (Student Research Symposium)
summa cum laude – with highest distinction
TCU Center for Evidence Based Practice (Harris College)
TCU Center for Oncology Research & Education
TCU Center for Remote Sensing and Geographic Information Systems (GIS)
TCU Child Development Institute
TCU Leadership Center
TCU Core Curriculum (first reference); core curriculum in second reference (omit TCU; lowercase)
“The distinctive TCU Core Curriculum provides the opportunity for students to explore significant achievements in the liberal arts while gaining an understanding of the past, an awareness of the global and cultural issues of the present, and a foundation for becoming responsible citizens and ethical leaders in the future.”
(Went into effect with Class of 2009)
Core Implementation Committee
the TCU Daily Skiff – do not capitalize or italicize “the.”
The TCU Magazine – italicize and capitalize all three words.
TCU 360 – student-run website offering news from the Daily Skiff, Image magazine and TCU News Now.
TCU Energy Institute
TCU Family Weekend
TCU High School Journalism Workshop
TCU Institute of Child Development
TCU Mapping Enhanced Counseling – internationally recognized innovation for drug addiction treatment; a joint program of the Department of Psychology and the IBR.
TCU News Now – student newscast.
TCU-Oxford Sustainable Futures Initiative
TCU Purple Bike program
TCU seal – was developed for the 1914-1915 Horned Frog by Ed R. Bentley. The seal is now reserved for the Chancellor or for other special TCU uses. Get permission from the Chancellor’s office before using on anything, including business cards, stationery, newsletters, brochures, Web pages, etc.
TCU Veterans Plaza
Technical Services – formerly Business Services
Texas Christian University Fall Convocation & Founders’ Celebration
Texas Center for Community Journalism
theatre, theater – If it pertains to TCU, use theatre – Example: Jerita Foley Buschman Theatre, Department of Theatre, theatre major.
Trinity Shakespeare Festival – inaugural season was June 2009.
TRiO programs (College of Education) – provides outreach to support eligible students from first generation and less advantaged backgrounds.
Vision in Action: The Academy of Tomorrow
Wassenich Award for Mentoring in the TCU Community [pronounced Wass-in-ick]
Washington Internship Program
William L. Adams Center for Writing
Women & Gender Studies – formerly Women’s Studies
Mary Wright Admission Center
Chairman Clarence Scharbauer III (Scharbauer is pronounced SCAR-BURR.)
Clarence Scharbauer III, chairman of the Board of Trustees
J. Luther King, Jr., former chairman of the Board of Trustees (Use chairman, not chair; do not use Chairman Emeritus.)
Vice Chairman Mark L. Johnson
Mark L. Johnson, vice chairman of the Board of Trustees
Chancellor Victor J. Boschini, Jr., on first reference
Chancellor Boschini or the Chancellor on later reference (Note: Do not use Vick or Vic.)
Chancellor Emeritus Michael R. Ferrari
Chancellor Emeritus William E. Tucker
the late Chancellor Emeritus James M. Moudy
Jean Mrasek, chief of staff
Provost R. Nowell Donovan
R. Nowell Donovan, provost and vice chancellor for Academic Affairs (full title)
Provost Emeritus William H. Koehler or William H. Koehler, provost emeritus
Vice Chancellor Donald J. Whelan, Jr. (Capitalize when title comes before name.)
Donald J. Whelan, Jr., vice chancellor for University Advancement (lowercase when title comes after name)
Tracy Syler-Jones, vice chancellor for Marketing and Communication
Kathryn Cavins-Tull, vice chancellor for Student Affairs
Brian G. Gutierrez, vice chancellor for Finance and Administration
Trustee (Always capitalize when referring to TCU or Brite Trustees.)
trustee (Always lowercase when referring to other institutions’ trustees.)
Emeritus Trustee(s) – formerly Honorary Trustee(s) for TCU. When leaving active status as Board members, some (but not all) Trustees are elected to emeritus status.
Honorary Trustee(s) – became a new designation in 2006 for individuals who have offered exceptional service and generosity to the University. The first three Honorary Trustees were W.A.“Tex” Moncrief, Perry Bass and Anne Marion.
Board of Trustees (Always capitalize when referring to TCU Board, but not external boards.)
artist-in-residence (Do not capitalize.)
choreographer-in-residence (Do not capitalize.)
distinguished guest artist
executive-in-residence (Do not capitalize.)
interim – Capitalize when in a title preceding a name: “… said Interim Dean Joan Smith.” Do not capitalize when following name: “… said Joan Smith, interim dean.”
Rev. – When this description is used before an individual’s name, precede it with “the.”
The Honorable – American, federal, state and local government officials are referred to by the courtesy title “The Honorable.” On envelopes, write this on the line above the person’s full name. It is preferable not to use the abbreviation “The Hon.” People who have earned this title may be addressed as such for life; however, they should not use it to refer to themselves. Do not address a person in conversation by this title. Instead, use “Mr.,” “Ms.,” “Mrs.” or “Dr.”
Order of spouses in address – When wife is Dr. and husband is Mr., on address use this form: “Dr. Lynn D. and Joseph W. Ball.” On salutation, use this form: “Dear Dr. and Mr. Ball.”
When both spouses are doctors and share a surname (both have doctorates or are medical doctors) –
On address use this form: “Dr. Joseph W. Ball and Dr. Lynn D. Ball.” On salutation, use this form:
“Dear Drs. Ball.”
When both spouses are reverends and share a surname, on address use this form: “Rev. Joseph W. Ball and Rev. Lynn D. Ball.” On salutation, use this form: “Dear Revs. Ball.”
Reverend comes first unless the doctor is a TCU/Brite person. (Example: Dr. Newell Williams, president of Brite Divinity School, would come before his wife, Rev. Sue McDougal.)
Rice University, but Rice and Duke universities
Texas A&M (no spaces before and after the ampersand)
University of Texas at Austin or UT – Austin