Licensees can learn more about how to identify with TCU.
Any business interested in marketing products bearing TCU’s name, logo(s) and/or trademarks must obtain a license through the Collegiate Licensing Company (CLC). TCU offers two license types.
Retail License: Allows a company to produce product bearing the trademarks of collegiate institutions for sale in designated retail channels, direct to consumer, and university departments and related entities.
Internal License: Allows a company to produce product bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only and cannot provide product at retail or direct to the consumer.
New applicants are evaluated by the TCU Trademark Licensing office. Evaluation criteria include the following: business and marketing plan, existing product distribution and retail relationships, financial history of selling collegiate product, product uniqueness and appropriate fit with the university’s brand.
The following items will NOT be licensed:
- alcoholic beverages,
- tobacco products,
- gambling-related products,
- sexually suggestive products and
- obscene products that may potentially damage the university’s reputation.