Licensees can learn more about how to identify with TCU.
Any business interested in marketing products bearing TCU’s name, logo(s) and/or trademarks must obtain a license through the Collegiate Licensing Company (CLC). TCU offers three license types.
Retail License: Allows a company to produce product bearing the trademarks of collegiate institutions for sale in designated retail channels, direct to consumer, and university departments and related entities.
Internal License: Allows a company to produce product bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only and cannot provide product at retail or direct to the consumer.
New applicants are evaluated by the TCU Trademark Licensing office. Evaluation criteria include the following: business and marketing plan, existing product distribution and retail relationships, financial history of selling collegiate product, product uniqueness and appropriate fit with the university’s brand.
The following items will NOT be licensed:
- alcoholic beverages,
- tobacco products,
- gambling-related products,
- sexually suggestive products and
- obscene products that may potentially damage the university’s reputation.
Crafter’s License: Allows an individual to produce handcrafted items bearing the trademarks of collegiate institutions for sale to individual consumers.
TCU now offers a crafter licensing program, known as Community Connect, to small crafters as a more affordable licensing agreement. The program is only open to individuals producing domestic handcrafted items featuring collegiate marks at home and selling to individual consumers via events or direct sales. This might include street festivals, craft fairs, gift markets and online platforms such as Etsy. The program is not designed for businesses with full-time retail storefronts and wholesale orders are not permitted. Specific products not allowed in the program include t-shirts, tumblers and tailgate games. All products must meet TCU brand standards and guidelines.
The Community Connect license has a $200 up-front annual fee for participation. Crafters are limited to 500 units sold per year and the total sales cannot exceed $2,500 per university. Crafters will be provided with an “Officially Licensed” certificate.Community Connect Application