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Welcome to Brand Central

Your source for everything TCU brand-related. Here you’ll find the brand standards (visual identity), web standards, the TCU internal style guide, licensing information, and a list of downloadable resources. Our brand is an evolution built from strategic goals of the University.

If you have any questions please e-mail

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Moving Up

TCU desires to be a world-class, values-centered university. As our University becomes more well-known as a national university, we must continue to tell our story in an integrated fashion so that it resonates with, and creates support among, our various constituents.

The University owns a very distinct
position in higher education:

  • We are person-centered
  • We educate deep thinkers
  • We are intellectual “investigators”
  • We are global
  • We have exciting athletic programs on our campus
  • We are consistently ranked among the top 100 national universities

When, over time, we discuss and present about our university in an integrated and consistent manner, it paints a wonderful picture to the outside world, as well as to all who hold it dear. Our story can be told with words, symbols, colors, speeches, pictures and even video but, in order to do it effectively, we must all speak with one unified voice. The pages of this branding guidewill help you better understand how to support TCU’s messaging, color and logo, and use of the University’s other marks in the development of communication and marketing materials, so that we may all speak as one.

If you have any questions please e-mail