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Positioning Statement

For those who wish to make a difference, the personalized TCU experience inspires values-centered endeavors in an inclusive, friendly environment. A dynamic university, on par with any across the globe, TCU stands out due to its sense of spirited belonging. With the support of the Horned Frog family, people from all backgrounds collaborate to ask big questions and seek useful answers.

Our positioning statement sums up our brand in the marketplace and helps establish TCU as a world-class, values-centered university that is supported by core tenets:

  1. A friendly, diverse and personalized university experience in a unique city
  2. An academic culture that nurtures intellectual curiosity and critical thinking
  3. Mentors and programs that encourage creativity, discovery, adaptability, leadership and an entrepreneurial perspective
  4. Small school liberal arts feel, combined with major resources for career preparation
  5. A global perspective and international experiences that produce world citizens
  6. Outstanding facilities and extensive on-campus housing that promote community building
  7. Top-ranked NCAA Division I competition that fosters a spirit of pride and belonging