The University uses two special horned frog depictions as additional visual identifiers for TCU: the signature University Frog and the Athletic Frog.
Horned frogs are spiked, heavily armored and fiercely territorial. The Texas horned lizard is the state reptile of Texas. Horned lizards are affectionately known as horned frogs, but ARE NOT amphibious creatures. The popular nickname comes from the lizard’s rounded body and blunt snout, which give it a decidedly froglike appearance.
Horned frogs have unusual hornlike spines on the back of their heads and smaller spines scattered over their backs and sides. These “horns” do not contain bone but are actually specialized body scales that serve to protect the lizards from predators. They help camouflage the creature by breaking up the outline of its body.
The color purple should be used when presenting either frog, but certain approved color variations, such as gray or black, may be used. When printing with PMS colors, the color purple must be PMS 268.
The signature University Frog may be used on all University publications.
The University Frog may be used with or without the arched TCU logo; when appearing with the arched logo, the University Frog must adhere to its original position (lockup – see Logo section).
The University Frog should not be used in conjunction with word marks or text (see recommended clearspace above). A screen of 20 percent or less may be used as a watermark and not restricted to clear space.
When using the University Frog without the logo, its preferred position is pointing toward the upper right corner of the page. In some cases, it may point to the upper left corner of the page. It may never be pointed downward.
TCU has tremendous school pride and spirit, a feeling that is readily captured through TCU’s participation in the Big 12. The Athletic Frog is reserved for Athletics, but can be used as a spirit mark on non-Athletics publications geared toward school pride or other materials with approval of the Assistant Athletics Director, Marketing. The Athletic Frog cannot appear with the arched logo. The Athletic Frog and the arched TCU logo can only appear together on football helmets.