Color is a very important part of TCU’s brand because it also helps us visually speak with one voice.
Using the same color over time builds the University’s visibility and helps connect people to TCU.
TCU’s school colors are purple and white, but purple has long been the strongest color for TCU. It is essential that the proper shade of purple be used for all internal and external official University publications, documents and printed merchandise. While there is some allowable integration of purple variations in the design, the predominant color should be purple PMS 268.
The correct TCU purple for website development is #4d1979.
See Secondary Color palettes.