THE TCU PAINT BOX is designed to support the University’s brand and identity while giving users the flexibility they need to meet a variety of objectives. The primary palette includes Horned Frog Purple, Grey, Black and White and is intended for use in all applications. The secondary palettes have been carefully selected to give users options for greater diversity in design across various applications. The additional colors complement the primary color palette and support the TCU brand.

Horned Frog Purple should be the dominant color in all applications. Those using secondary color palettes are strongly discouraged from mixing and matching colors from different secondary palettes.

This document also includes examples of how various palettes may be used.

Horned Frog Purple
PMS 268 C
CMYK 79, 100, 0, 30
HEX #4D1979

Horned Frog White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Hex #FFFFFF

“purple for royalty, white for a clean game”

Horned Frog Grey
PMS 429 C
CMYK 38, 27, 27, 0
RGB 164, 169, 173
HEX #A3A9AC

Horned Frog Black
CMYK 0, 0, 0, 100
RGB 0, 0, 0
Hex #000000