Social Media
Social Media Worksheet
Before signing up to join a social media site for your school, college or organization, make sure you have a plan. First, work with a member of TCU’s Marketing and Communication team to see how social media will fit into your overall marketing plan. Expect to discuss these topics:
Administrators: Who will be responsible for posting content and monitoring your site? Avoid having an hourly employee take on responsibility since this can be a job that requires hours beyond 8-5, Monday – Friday.
Goals and Strategies: What do you hope to gain from having a presence on social media? List your goals and the strategies you will use to obtain those goals.
Content: Is there enough content to post at least twice per week? Do you have opportunities to post rich content such as videos and photos? Content should be both relevant and engaging.
Audience: Who is your audience and how will they benefit from your social media presence? List your primary audiences. Do you have secondary ones, too? How will you reach out to them initially? Remember, simply setting up a social media account isn’t enough – you have to invite people.
Approval: Now that you’ve defined your social media goals and strategies, get approval from your dean or supervisor to use social media for your area.
Evaluation: Regularly evaluate your efforts based on the plan you outlined. Many social media platforms (Facebook, Twitter, LinkedIn, etc.) provide metrics that you can use in your evaluation.