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Limited License for One Time TCU Logo/Marks Use

Texas Christian University owns the intellectual property rights, including but not limited to all copyright and trademark rights, in the name and symbols and marks used to identify the University. A mark is any word, name, phrase, design, symbol, or device or any combination of the same, used to identify goods (trademarks) or services (service mark) from a single source (herein the “Mark(s)”).

It is the policy of Texas Christian University to restrict to itself, and those persons licensed by it, all use of its Marks and to vigorously pursue any unauthorized use of its Marks, including, but not limited to, the letters “TCU” displayed in the arched format and the various depictions of the TCU Horned Frog, past and present. Regardless of any licensing or permissions to use granted by TCU herein, the Mark(s) are and remain the property of Texas Christian University.

For temporary and ephemeral uses of the Mark(s), upon completion of the use of the Mark(s) allowed to you (“Licensee”) by Texas Christian University, as an individual, this limited license will automatically expire. For more permanent uses such as affixing the Mark(s) to a tangible item, this license extends only to that particular item and that single one-time use. Neither you nor any other party are granted any ownership rights, copyrights, trademark rights, or any other rights whatsoever in or to the TCU Mark(s). As examples, neither you nor any other party may: (a) reproduce, in any form or by any means, the TCU Mark(s); (b) prepare derivative works of the TCU Mark(s); (c) distribute the item(s) upon which you have used the TCU Mark(s) for sale; or (d) authorize others to do any of the foregoing. TCU may also withdraw its license and permission to use its Mark(s) at any time and for any reason.

Licensee agrees that its use of the Mark(s) will be limited to private, non-commercial uses. Licensee may not sell the item(s) to which the Mark(s) are affixed or display them in a place of business. Licensee must obtain TCU’s written consent to use any of TCU’s marks for marketing and advertising purposes beyond these terms. Licensee acknowledges that it will have no rights by reason of this License in any intellectual property whatsoever, whether or not patentable or copyrightable, generated wholly or in part by Licensee affixing the Mark(s) to any item. Licensee shall have no right to publish, re-publish, adapt, exploit, exhibit, reproduce, edit, or modify the TCU Mark(s).

Licensee acknowledges and agrees that any use of the Mark(s) must comply with TCU’s Stylebook, Brand Standards, and Color Palette which can be found at If Licensee fails to comply with these terms, conditions and guidelines, then Licensee agrees to revise or adjust any and all products onto which the TCU Mark(s) have been placed so that they do comply with these terms, conditions and guidelines. Further, Licensee agrees to bear all costs of remedying the violation and bringing the product into compliance.

Examples of temporary/ephemeral uses:

  • Baked goods or other food stuffs
  • Balloons, banners and party supplies

Examples of permanent use:

  • Handcrafted items
  • Chairs, pocket knives
  • Barbeque gear
  • China or pottery